Coachtopia °22023 commercial work for Coachtopia by Coach
directed by me 
produced by Adeus

"Tutorial" is a surrealist presentation of the real life upcycling process present in the creation of a patented leather by Coachtopia. It is composed of 4 different steps : sourcing leftovers leather from factories, cutting small leather strap from the discarded material, mixing them to obtain a precise colory, and then crushing it to obtain a new material.
The whole video is set in the utopian and young universe of the brand.