directed by Adrien Lagier
AD&3D
"Coachtopia" emerges as a promotional video imbued with artistic innovation, showcasing the ethos of a pioneering upcycling brand. Short yet powerfully dynamic, it seamlessly interweaves various post-production techniques, including traditional stop motion, volumetric 3D rendering, maquette-inspired 3D modeling, and artificial intelligence. Noteworthy is its flawless integration of these effects within real-world footage, engendering a believable interaction between actors and the brand's utopian universe.
This avant-garde direction compelled the creators to approach each narrative segment with a naive perspective, striving for directness in conveying each scene's message, starkly juxtaposed against its corresponding graphical technique. The video's visual coherence transcends mere stylistic uniformity, instead stemming from a deeply rooted creative ethos, whereby graphical forms are fluidly manipulated to align with the chosen artistic medium.